Thus, power became public, subject to contestations. This replaced the cafés and salons in which a timely culture of rationality and debate had been established, contributing to the consolidation of the civic sense and to the creation and consolidation of the political competence of ordinary people. Jürgen Habermas (2005) linked the birth of critical conscience of the public sphere to the inception of the independent press. Marshall McLuhan (1964) formulated the theory of media determinism, regarding a subtle influence of communication technologies on human life at a social level. Keywords: negotiation, conflict, social imaginary In the so-called Romanian social imaginary, notions of public versus private highlight the way public officials resort to the language of culture-specific communication-related concepts that are a starting point for much of the discourse on decision-making. The paper approaches contemporary Romanian media in order to outline negotiation and discursive conflict strategies in public storytelling about the country's recent history. NEGOTIATION AND DISCURSIVE CONFLICT IN WITHIN OPINION: PUBLIC VS.
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